Looking for latino owned businesses las vegas has to offer, beyond the Strip? They are all over the valley, from supermarkets to small shops, and this guide shows how to find them.
For the wider story, see our guide to latino culture in las vegas.
| Item | Value |
|---|---|
| Small shops in Las Vegas that are Hispanic-owned | About 37 percent |
| Hispanic share of the area’s population | 31 percent |
| Latin Chamber of Commerce milestone | 50 years of supporting small businesses |
| Current chamber president’s time leading it | 10 years |
| Chamber founder | Otto Merida |
Figures come from WISH-TV and FOX5 Las Vegas. They can change, so check the sources before you rely on them.
Why Latino-owned businesses matter in the valley
Latino entrepreneurs shape how Southern Nevada eats, shops and celebrates. A WISH-TV report on Hispanic Heritage Month says that in Las Vegas about 37 percent of small shops are Hispanic-owned, while Hispanics make up 31 percent of the area.
That means Hispanic ownership of small shops runs ahead of the community’s share of the population. The same report quotes a line attributed to the Latin Chamber of Commerce Nevada: “Latino businesses are growing twice as fast as non-Latino.”
Treat that growth line as the chamber’s own claim in a news segment, not as a measured statistic. It still tells you how the local business community describes itself.
What kinds of businesses can you find?
Latino-owned does not mean only restaurants. The valley’s owners run a wide mix, and the same WISH-TV report mentions an owner who said he never imagined being in the supermarket business.
When you explore, these are common places to start:
- Neighborhood restaurants, taquerias and bakeries.
- Markets and supermarkets that stock regional ingredients.
- Salons, barbershops and boutiques.
- Service trades such as construction, cleaning and landscaping.
- Event, music and catering businesses tied to celebrations.
Our guide to latino neighborhoods in las vegas helps you decide where to wander first.
The Latin Chamber of Commerce and its role
The Latin Chamber of Commerce supports small businesses across Southern Nevada. FOX5 reported in July 2026 that it was celebrating 50 years of supporting small businesses across Southern Nevada.
According to that report, president Peter Guzman has led the chamber for 10 years. He credits founder Otto Merida with building its legacy through persistence, and Guzman first walked through its doors at 16.
FOX5 also says the chamber has expanded alongside Southern Nevada’s growing Latino community, connecting entrepreneurs with resources. This site is independent and is not affiliated with the chamber or any business named here.
How to find and support these businesses
You do not need an official list to start. A few habits make it easy to spend your money locally and learn something along the way.
- Ask staff and owners where they shop and eat. Word of mouth is still the strongest guide.
- Look beyond tourist corridors, into strip malls and side streets where many small shops sit.
- Browse directories kept by community groups and chambers, and confirm hours and ownership yourself.
- Visit during cultural events, when many vendors gather in one place.
- Leave an honest review and tell friends, since small shops rely on repeat customers.
Public art is another clue to a lively commercial corner. Our guide to murals in las vegas points to places where business and street art meet.
Challenges owners face
Running a small shop in the valley is not easy. KLAS reported that Latino-owned businesses were adapting to new challenges from customers’ anxiety, increased product costs and the lack of the Super Bowl that year, as covered by Yahoo News.
The same report quotes chamber president Peter Guzman saying that businesses like to know what is coming. In other words, uncertainty is hard on small operators who plan around steady customers.
For you as a customer, this is a reason to show up regularly. A few extra visits a month can matter more to a family-run place than a single big order.
Help that exists for owners
The KLAS report lists several ways the chamber has helped Latino-owned businesses:
- A $250,000 grant for small businesses.
- Mentorship programs.
- Bilingual DETR leadership events.
- A Bank of America partnership.
It also describes a concrete case. The chamber helped Antonio Munoz, owner of 911 Tacos, find a new location after he expanded out of a commercial kitchen.
These examples show that a business listing is rarely the whole story. Behind many storefronts are owners who have used mentoring, grants and local networks to grow.
Making a visit meaningful
Going to a Latino-owned business can be more than a transaction. Many owners are happy to talk about their menus, their families and how their shop came to be.
A few simple courtesies help:
- Try a few words of Spanish if you speak it, and be patient if you do not.
- Ask what the house favorite is rather than choosing the safest item.
- Pay in the way the shop prefers, since some small places favor cash or a card minimum.
- Bring friends, because word of mouth carries a lot of weight.
If you are new to the valley, make a short route of two or three stops in one area. You will learn more by lingering than by rushing between far-apart places.
Things to keep in mind
Business counts depend on who is counting and how. The 37 percent figure comes from a news report, and ownership definitions vary between sources, so use it as a rough guide.
Small businesses also close, move and change hands. Before a special trip, check a shop’s current hours directly with the owner.
Finally, “Latino-owned” is a label owners choose to use or not. Respect how a business describes itself, and judge it on food, service and care.
Frequently asked questions
How many small shops in Las Vegas are Hispanic-owned?
Show answer
A WISH-TV report says about 37 percent of small shops in Las Vegas are Hispanic-owned. It is a news figure, so check the source and newer data.
What is the Latin Chamber of Commerce?
Show answer
It is an organization that supports small businesses across Southern Nevada. FOX5 reported in July 2026 that it was marking 50 years, with Otto Merida as its founder.
Is this site connected to any of these businesses?
Show answer
No. It is an independent editorial and educational site, and it does not sell services, take enquiries or offer consulting.
How can you support Latino-owned businesses?
Show answer
Shop and eat at them, ask owners for recommendations, visit during community events and leave honest reviews. Confirm hours directly before you go.
